Romantasy explainer
I created a short social media explainer introducing the bookgenre Romantasy for Saxo.
The concept combines clear voiceover scripting with simple but evocative visuals.
︎Motion design
︎Art direction
Podcast cover:
Samtaler Under uret
Recorded speaks from Politikens “Under Uret” stage at Bogforum 2024.
︎Graphic design
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The campaign tapped into consumer behavior in specific contexts, tailoring messages to places where Saxo’s audio content felt most relevant. Creatives were adapted to each medium with candid, straightforward messaging that resonated naturally in everyday situations.
As lead designer, I was responsible for the creative concept, art direction, motion design, and took part in both copywriting and print execution, including producing and voicing the explainer video.
︎Motion design
︎Art direction
︎Copywriting