Bogsulten
A different approach to a sales campaign.
The challenge was to make books feel immediate, desirable and easy to consume, not intellectual or distant.
By taking familiar metaphors like “food for thought” and “I devoured that book” literally, we positioned books as something you crave rather than something you should read.
Visually turning books into food allowed us to communicate pleasure, appetite and accessibility in a simple, striking way making the campaign both memorable and emotionally driven rather than promotional.
